Welcome to the Wyld Cub Pack.

Here at Wyld Cub, we put dogs at the heart of everything we do. We believe that being a conscious and progressive brand that stands for more than just what it sells, ultimately helps contribute towards a better future for our dogs. 

We design our collections for dogs personalities because to us, all dogs are individual family members who deserve to stand out from the pack. 

We believe dogs deserve to wear only high quality, comfortable products that are safe to use for their adventures. That’s why the key components of our products have been quality and strength tested by a UKAS Accredited Laboratory to ensure we meet EU and UK Standards.

PETA have accredited us with their PETA-Approved Vegan certificate. This showcases our progressive and compassionate business by helping you, our customers, our community, our ethical dynamic to give you confidence in the knowledge that Wyld Cub and PETA are aligned in not supporting the exploitation of animals. Find out more here

We have attained The Good Shopping Guide’s Ethical Company Award. For 20 years they have been researching and publishing their independent ethical ratings to enable consumers to make more informed ethical purchasing decisions. Our award identifies us as scoring amongst the top-third in our industry and recognises our commitment to sustainable and ethical business practices. Find out more here.

We care about our packaging and are conscious of our environmental impact, which is why we endeavour to only use paper which comes from environmentally and responsibly managed forests, so for every tree used, another is planted.

We value our community, the content creators, the artists, our industry partners, thought leaders and industry professionals. We promise to only work with suppliers and partners who share our values and standards. 

We are Wyld Cub, and we celebrate love, we celebrate diversity and we celebrate kindness. 

If you have any questions about our products, need any help with sizing or you are a retailer or brand looking to partner with us, get in touch with us at:


The Wyld Cub Family