NEWS & PRESS

Introducing Step & Switch® – A New Era of Walk-Wear

Introducing Step & Switch® – A New Era of Walk-Wear

Step & Switch® is here – Wyld Cub’s brand-new modular style dog harness. Inspired by our community of dog parents, this patent-pending harness lets you safely switch front and back panels within the same size to create endless looks. Launching online 24th September 2025 in seven colourways, Step & Switch® blends safety, comfort, and creativity for a whole new era of walk-wear.

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Wyld Cub Named in the The Good Shopping Guide‘s 2024 list of the world’s top 200 ethical companies

Wyld Cub Named in the The Good Shopping Guide‘s 2024 list of the world’s top 200 ethical companies

We are delighted to announce Wyld Cub have been named one of the most ethical businesses in the world by The Good Shopping Guide 2024!The prestigious list of the Top 200 Ethical Companies and Brands recognises Wyld Cub's commitment to positive ethical practices.We are independently certified through Ethical Accreditation by The Good Shopping Guide, ensuring regular checks on our ethical policies, practices, and public record. This ensures no greenwashing – just genuine dedication to making the world a better place! At Wyld Cub all our products are crafted responsibly. We believe quality enables durability to extend the length of wear possible. Paired with thoughtful and timeless...

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Wyld Cub Wins Feefo Platiumum Trusted Service Award 2024

Wyld Cub Wins Feefo Platiumum Trusted Service Award 2024

Wyld Cub Receives Feefo Platinum Trusted Service Award 2024 26 JANUARY 2024, Wyld Cub has won the Feefo Platinum Trusted Service Award, an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.  Feefo established the Trusted Service Awards in 2014 to recognise brands that use the platform to collect verified reviews and receive exceptional feedback from their customers. The awards are unique because they truly reflect a business's dedication to providing outstanding customer service by analysing feedback from real customers. Working with over 6,500 brands, Feefo is the world's largest provider of verified reviews, helping...

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Wyld Cub Awarded Ethical Company Award 2024

Wyld Cub Awarded Ethical Company Award 2024

We are very pleased to announce, for the third year running we have attained the The Good Shopping Guide's Ethical Accreditation for our environmental and ethical initiatives.

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Wyld Cub: A proud member of PIF (Pet Industry Federation)

Wyld Cub: A proud member of PIF (Pet Industry Federation)

We are very proud to announce that we are now a member of the The Pet Industry Federation (PIF).

 is the membership association for the UK pet industry. Representing all types of pet businesses for 75 years, PIF strives to raise standards and enable its members’ businesses to thrive. PIF members have access to a wide range of benefits, from cost savings to training, while also being represented at government level to ensure that the industry is listened to. Together our voice is stronger.

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